Reuben Parker
Sadowsky
Builder, producer, and community curator at the intersection of regeneration, culture, and capital.
Head of Sales & Business Development at Atom Power and Volta Insite. Founder of WYLD and Obstacle Agency.
Boulder, Colorado
For fifteen years I have been building things at the edges. Places where culture meets conservation. Where capital finds its way to community. Where a room full of the right people becomes the starting point for something that lasts.
I am drawn to work that is alive. Projects that ask something of the people involved and give back more than they take. Whether it is a ten-day gathering during Sundance, a monumental sculpture crossing oceans, or a quiet dinner that changes the trajectory of a partnership, the thread is the same: bring people together with intention, create the conditions for trust, and let what needs to happen, happen.
Current Work
What I’m Building
Head of Sales & Business Development
Atom Power and Volta Insite
Since June 2026
Atom Power makes the first UL-listed solid-state circuit breaker: digital, programmable, no moving parts. Volta Insite turns electrical data into early warnings before equipment fails. I lead sales and partnerships for both, alongside founder and CEO Denis Kouroussis, with a focus on data centers and other critical facilities.
atompower.com→
Founder
WYLD
Since 2024
Adventure trips that pair serious wilderness with real cultural access. The 2027 season goes to Japan and Mongolia, built on a decade of guiding in Colorado, British Columbia, and Japan.
Founder & Creative Producer
Obstacle Agency
Since 2024
My creative strategy and production studio. Brand strategy, storytelling, and full event production for brands, founders, and private clients, including a three-week celebration tour by yacht across Corfu, Sicily, Sardinia, and the Côte d'Azur in summer 2026.
obstacle.agency→
Recent Work
Recently Produced
Project Director, with Spencer Hansen
Behind Closed Eyes
Burning Man 2026
A 16-foot sculpture hand-carved in Bali by lead artist Spencer Hansen and a team of 30 Indonesian artisans, from antique teak recovered from boats that sat underwater for more than 60 years. I directed fundraising, grants, logistics, and partnerships from Bali to Black Rock City, where it stood as a 2026 Honoraria artwork.
Burning Man Journal→
Production, with the Psychedelic Safety Institute
Psychedelic Safety Summit
UC Berkeley, March 2025
Helped produce the Psychedelic Safety Institute's three-day summit at UC Berkeley, hosted with the Berkeley Center for the Science of Psychedelics.
psychedelicsafetysummit.org→
The Path
A life built at the edges.
1988 – 2006
Aspen Roots
Born and raised in Aspen, Colorado. Mother Alexandra Halperin, a World Cup ski racer and the first female Aspen ski patroller. Father Dan Sadowsky, a musician and co-founder of the Telluride Bluegrass Festival. Grew up immersed in mountain culture, music, and the Aspen Idea: fit mind, fit body, fit spirit.
2006 – 2010
CU Boulder
Triple study in Chinese, International Affairs, and Philosophy at the University of Colorado Boulder. Year abroad in China. A foundation in how cultures work, how power moves, and how to think clearly.
2008 – Present
The Athlete and Guide
Free Ski World Tour competitor. First-generation speed flyer in North America. Big wall climbing, paragliding, extreme skiing, kayaking, distance running. Nine seasons as a ski instructor at Aspen Skiing Company, tail guide for heli-skiing in British Columbia, and adventure guide in Japan, Canada, and Colorado.
2010 – 2017
The Festival Years
Burning Man since age 19, then Envision, Glastonbury, and Enchanted Forest. Founded Gravity Productions in Aspen and produced community events, concerts, and tours. Co-built Third Eye Pinecones into a multi-million dollar company with Carl Weiseth.
2014 – 2020
Rising Appalachia
Tour manager and creative collaborator with Rising Appalachia. Years on the road building culture through music, and the start of the Come to Life project, blending documentary storytelling with regenerative messaging.
2016 – 2020
Guayakí Yerba Mate
Event Marketing Director during the company's biggest growth years, as revenue scaled from about $20M to about $100M. Built a team of 40+ across the US, Canada, and South America, ran 150+ activations a year, launched Nitro Mate, and created the Come to Life campaign across Boulder, Los Angeles, New York, and Austin.
2020 – 2024
Beyul Retreat
Co-founded a retreat and event destination on 32 acres an hour from Aspen, named for the Tibetan word for hidden lands. Raised $3.9M during COVID-19, reached profitability within two years, and generated $5M+ in revenue across 250+ events, with partners like Summit Series, the Flow Genome Project, and Andrew Holecek. Featured in The Wall Street Journal, Condé Nast Traveler, Vogue, and The Denver Post.
2024 – Present
Boulder
Head of Sales and Business Development for Atom Power and Volta Insite. Founder of WYLD and Obstacle Agency. Directed Behind Closed Eyes from Bali to Burning Man, and helped produce the Psychedelic Safety Summit. Home is Boulder, with Stacey Wallin.
The junction of art and creativity, land and water, community and capital. That is where the vision of the future gets built.
Every project I take on starts with this belief: that the most important work happens where these forces converge. I build for regeneration, not extraction. For community, not audience. For depth, not scale.
In the Press
Coverage & Conversations
The Wall Street Journal
Luxury Lodges Designed for Outdoor Adventures
Condé Nast Traveler
6 New Winter Wellness Retreats for Embracing Winter’s Chill
Vogue
The Best of Colorado Glamping
The Denver Post
The Coziest Cabins and Chalets for Your Winter Escape in Colorado
Burning Man Journal
Announcing the 2026 BRC Honoraria: Art That Connects, Inspires, and Delights
The Purist
Beyul Retreat at the Diamond J: Into The Wild
Denver Life Magazine
Wellness and Wilderness at Beyul Retreat
Aspen Daily News
Off the Beaten Path at Beyul Retreat